Why Do You Spend Your Valuable Time Networking?

Networking matters because business development doesn’t usually happen on its own. When you get to know other business owners, and potential customers, you will open the door to opportunities. A good conversation can lead to referrals, partnerships, useful introductions, fresh ideas and a better understanding for what people actually need.

The best way to network is to think of it as getting to know people, not trying to make a sale.

Things to do

• Be clear about what your business does and who you help

• Follow up after you meet someone and keep in touch without making every message feel like a sales push

• Attend regularly so people get used to seeing you

• Focus on building a few strong relationships, a cohort of useful connections

Things to avoid

• Turning every conversation into a sales pitch

• Sharing your contact details without making the effort to have a proper conversation first

• Expecting referrals after one quick chat

• Attending with the intent to collect loads of contacts

Good networking takes time, networking is not about how many people you meet. It is about being known, trusted and remembered by the right people.

Become known as someone who will help, whether that is making an introduction, sharing a useful tip or pointing someone in the right direction.

People are much more likely to recommend you when they know what you do, trust you and importantly feel comfortable introducing you to others.

If you keep showing up and building genuine relationships, those connections can become one of the best sources of new opportunities for your business.